besustainaball has been part of my entrepreneurial adventure since the pre-launch phase.
Géraldine kindly challenged me on the positioning of my brand, which I wanted to be responsible and on the communication that needed to be put in place. She was always understanding and respected my values. We created my brand platform together.
Géraldine helped me to define my vision, my mission, my objectives… She also pushed me to think about my business model, to act in the right direction, the responsible one. We are working hand in hand to obtain the B Corp certification to be better for the world and the Fairmined label specific to my activity.
Her methodology is based on the sharing of experiences and examples, which she gives without a limit. I am now entering the official launch phase. We still have other missions to work on together: drawing up a code of conduct, a responsible purchasing policy, etc.